Don Cooper, the owner and operator of Don Cooper Custom Exteriors Inc. met with Howard Wasserman, the President and CEO of Nailite, Angel Toter, the Director of Marketing for Nailite and Lou Rose, the owner and operator of Lou Rose Productions recently to arrange the production of videos and photography in the Portside Village development in Carolina Beach, North Carolina. Nailite will use the photography and video taken in Portside to promote their siding products all over the United States.

Nailite, which is based out of Miami, Florida has been in business for 25 years and specializes in creating realistic looking, cedar, brick and stone siding. They offer seven alternatives to real cedar, brick and stone: Hand-Split Shake, RoughSawn Cedar, Perfection-Plus Cedar, Scalloped Perfection, Cape Cod Perfection, Hand-Laid Brick and Hand-Cut Stone. "We offer a high end product, that is a good investment and we stand 100% behind our product," stated Howard Wasserman. "Our product is less expensive that the materials it would require to use actual cedar, brick or stone and it is less expensive to install."

"Nailite brought the technology of injection molding to the building materials industry through its introduction of high-definition polypropylene siding panels. Nailite is the originator and leader of the high-end, specialty siding market. In fact, its expertise comes from a commitment to concentrate on only one thing…. the realistic-look afforded by injection molding and a proprietary coating process."

"Don (Cooper) is one of the biggest spokesmen and salesman of Nailite compared to contractors and builders we work with all over the world. He is part of a small group of contractors that I meet with on a regular basis to help me figure out what sells, what customers want," stated Howard. "He has been so effective that Portside (in Carolina Beach, North Carolina) has all 14 colors of our RoughSawn Cedar product."

"Nailite’s dramatic-looking RoughSawn Cedar panels feature rugged, distinctive etchings that rival real wood. RoughSawn Cedar combines the outstanding performance and durability of Nailite with a look so real you’ll be tempted to pick at the splinters." RoughSawn Cedar comes in Canary Yellow, Desert Sand, Khaki, Classic White, Eggshell, Ashwood Gray, Slate Gray, Desert Clay, Antique Gray, Sunset Cedar, Harvest Cedar, Barn Red, Forest Green and Denim Blue.

All Nailite products are: made from Polypropylene, "these panels are strong and durable, offering up to three times the thickness of conventional siding;" "UV-treated panels resist the harmful effects of the sun’s rays; resist the elements and insects; individual matching corners complete the look; available in a variety of colors; shaded colors available for an authentic "weathered" appearance."

"The average life of our products is 20 years, depending on the environmental conditions," stated Howard. "We have a premium product in the siding business. The way we design it to fit together makes for a more realistic look. We build our siding to expand and contract with the changes in weather just like real cedar does. Our biggest competitors are Certanted and Alcoa. They are both huge companies but they don’t specialize. This is all we do. We are a small company, but we have dedicated ourselves to creating the best product available."

"People are truly lucky that Don is here," stated Howard. "He has a good sense of aesthetics and knows how to install the product correctly. He has customers who ask him what color they should use for their house." "I began working with Nailite in 1995," stated Don. "90% of what I use in my remodeling and new home construction is Nailite."

Don, who has been in the home exterior business for ten years worked with Ken Coffer and Matt Murphy of SECOF Construction, who were the developers for Portside Village. "SECOF is a four-year-old partnership that brings 22 years of general construction and heavy equipment operation to southeastern North Carolina," states www.secofconstruction.com.

They are licensed in North Carolina, Virginia and South Carolina and in addition to Portside Village; SECOF has played a role in the building of both commercial and residential projects such as the new Courtyard by Marriott in Carolina Beach, Masonboro Landing, Bridgewater Bluffs, Island Station and more.

"The charm of a coastal fishing village has been re-created at Portside Village. With it's covered porches, shady atmosphere, and cool afternoon breezes; homeowners truly appreciate the overall atmosphere of the neighborhood. Homes are custom built on a slab, foundation, or pilings," states www.secofconstruction.com.

Don Cooper Custom Exteriors added the finishing touches to Portside Village, which will be seen across the United States in Nailite promotional material.