ORLANDO, FLA. - (February, 13, 2008) -Nailite International, Inc., a leading provider of architectural siding that replicates the look of real cedar, brick and stone, introduces an expanded product line and color pallet, driving design and color options for architects, builders and contractors to differentiate and sell more homes.
Today’s color trends are no longer relegated to a home’s interior. People want to choose from more than just basic beige, gray and white. With the addition of 5 new colors to Nailite’s product portfolio, there are now more than 75 innovative options to differentiate a home. Nailite is the leading molded polypropylene siding (MPS) manufacturer to offer premium shaded colors that give an additional degree of authenticity to the product.
Nailite’s newest siding panel, Cedar Pride EZ™, is dramatically grained and deeply textured to look more like natural cedar than any of its competitors. Its 9” to 9.5” shingle exposure provides the realistic look of staggered split shake. It is available in 17 beautiful colors, including three premium shades. Cedar Pride is one of three products that offer “EZ” installation, reducing installation time and saving builders money.
“Nailite has a strong and established heritage of innovation,” said Chuck Jerasa, CEO of Nailite International. “We created the MPS cladding category 30 years ago and we continue to perfect it with new product profiles and colors. We were the first in the market and continue to lead the way by listening to our customers. Builders are looking for ways to differentiate and sell their homes. Nailite’s MPS exteriors, used as a whole house cladding, or simply as accents, play a big part in enhancing curb appeal and
differentiating a home from others in the neighborhood. ”
Most Recent Nailite Offerings:
- Realistic Cedar Pride EZ profile, available in 17 colors
- Wicker, Wheat and Coastal Brown options now available for
RoughSawn and Cedar Pride profiles
- Khaki and Desert Sand hues now available for Hand-Split Shake profile
- Exclusive premium shaded colors for RoughSawn and Cedar Pride:
Antique Gray, Harvest Cedar, Sunset Cedar
- Exclusive premium shaded colors for Hand-Split Shake: Natural Cedar, Traditional Cedar and Weathered White
Nailite’s new product and color offerings were developed by listening to the market; analyzing color trends in housing and conducting extensive customer research. “Nailite is the prettiest siding product I’ve ever seen,” said Don Kromel of NBS Contractors in Raleigh, NC. “Its beautiful and realistic appearance makes any home look better, even when used as an accent in the gables or under a porch. I present Nailite to all my siding customers on every prospective job.”
All Nailite products offer authenticity and are much more cost-effective when compared to natural cedar, brick and stone or even fiber cement products. Nailite’s low-maintenance siding options are backed by a warranty that is competitive in the industry. Nailite’s high-definition polypropylene MPS cladding has the authentic look of real cedar, brick and stone without the time and expense required to maintain the natural products.
About Nailite
Nailite International, Inc. manufactures and distributes residential and commercial architectural cladding to the building and remodeling trades on a global scale. Founded in 1978, Nailite was the first and continues to be an innovative leader in creating high-definition polypropylene cladding that most realistically replicates the beauty of real cedar, brick and stone. Nailite products provide an authentic look without the high cost and maintenance associated with the natural products. For more information, visit
www.nailite.com
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